Men according to recent studies appear to have problems with drugs and alcohol and struggle with addiction for different reasons than their female counterparts. Drug rehab centers in Mecca, California which acknowledge the challenges that men will face in rehab as a result of these gender specific concerns can provide tailor-made treatment curriculum and a helpful environment to assist the male client during their rehabilitation process. The majority of addiction issues which are exclusive to a male client can be uncovered and addressed through thorough counseling and therapy in alcohol and drug rehab programs in Mecca which work towards addressing male addiction. This approach to rehabilitation has been very effective in not only getting males successfully treated and sober, but also in helping them maintain abstinence in the long term because they have been truly rehabilitated.