Men according to recent studies appear to has issues with alcohol and drugs and have issues with addiction for different reasons than female drug and alcohol users. Drug and alcohol rehabilitation programs in Imperial, California which recognize the difficulties that male clients will have to confront in treatment because of these gender specific issues can deliver gender specific treatment plans and a supportive atmosphere to help the male client in becoming rehabilitated. The majority of treatment issues which are exclusive to a male client can be brought forward and handled through intensive counseling and therapy in drug and alcohol treatment programs in Imperial which can help address male drug and alcohol addiction. This approach to treatment has been extremely effective in not only getting male clients successfully treated and off of drugs, but also in keeping them off of drugs in the long term due to the fact that these male clients have been 100% rehabilitated.