Men according to recent studies appear to abuse drugs and alcohol and struggle with addiction for different reasons than their female counterparts. Drug and alcohol rehabilitation centers in Aptos, California which understand the challenges that men will face in drug rehab because of these gender specific treatment needs can offer tailored treatment plans and a supportive atmosphere to help the male addict to becoming rehabilitated. Many addiction issues specific to men can be brought forward and handled through intensive counseling and therapy in drug treatment programs in Aptos which work diligently to address male drug and alcohol addiction. This way of addressing rehabilitation has proven effective in not only getting male clients successfully treated and abstinent, but also in helping them maintain abstinence in the long term because these male clients have been 100% rehabilitated.