Men may have problems with drugs and alcohol and struggle with substance abuse for different reasons than their female counterparts. Drug treatment programs in Santa Cruz, CA. which recognize the obstacles that males will have to confront in rehab due to these gender specific treatment needs can offer gender specific treatment curriculum and a supportive setting to assist the male client in becoming rehabilitated. Many issues which are unique to a male client can be revealed and resolved through intensive counseling and therapy in drug treatment facilities in Santa Cruz, California which work towards addressing male addiction. This approach to rehabilitation has been extremely effective in not only getting men successfully rehabilitated and sober, but also in keeping them off of drugs for the rest of their lives due to the fact that they have been genuinely rehabilitated.